![]() Segment and personalize codes: send customers personalized promo codes based on their past purchases or interests.Run A/B tests: figure out which discounts and promotions your customers are most inclined to buy into.Track across channels: try out different ad copy on different channels to see what resonates with your customers. Top Tips for Using DTC Promo Codes to Measure Success: You can run two separate campaigns on your chosen channel with different iterations of copy and visuals to see which one performs best and do more of the same in the future. Missy Empire ran a 30% off sale using a designated promo code for their Instagram Story viewers. One influencer might be great at getting immediate sales but very few return customers, while another might attract fewer buyers off the bat, but the majority of those go on to become fully engaged customers who come back again and again. Knowing the value of each influencer or instagram marketing campaign is key, and promo codes enable you to do this.Īs well as the monetary impact influencers have on your sales, you can also dig into how they are helping your brand in the long run. Think about it: one influencer might be bringing in consistently jaw-dropping results, while another brings in a dribble of sales. Implementing different discount codes for different influencers can help you see where the results are coming from. It’s essential to track the impact of specific promotions using specific discount codes so you can understand what’s working and what’s not. ![]() This can be answered with two simple clicks in Peel. ![]() If you fall into this percentage, how do you know if your campaigns are working? Sure, you might be getting more followers and more likes, but how is influencer marketing helping your sales and customer retention strategy? Are these influencers improving the lifetime value of your customers? Are they driving growth? Influencer marketing is one of the savviest ways to get your products out there - after all, influencers have already built up trust and a loyal following, which is automatically transferred to your product.īut one study shows that 33% of brands don’t measure the ROI of their influencer marketing campaigns. How can you determine whether a sale was a one-hit wonder? How can you track whether your discount codes lead to a higher LTV per customer or a higher repurchase rate? And, most importantly, how can you assess whether using promo codes is contributing to your overall growth? Using Promo Codes to Measure Influencer Marketing Campaigns But, while this is great for both customers and merchants, there is one recurring struggle on the brand side: measuring the success of these discount codes.
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